You have a great idea for a craft product you want to sell, but wonder if it’s suitable for sale? Here are a few things you may want to check. Will people be interested? If you make something nobody likes, the chances of selling are low. You want something that has at least some appeal [...]
In the first part, we spoke about the buying experience from the buyer’s point of view. We went through all the steps from browsing your web site to the ordering itself. We are now going to speak of all that happens after the payment has been made. So, the fourth step, the wait for the [...]
I’m going to explain a concept used in sales that may help your craft business: the buying experience. What is the buying experience? It’s all the step your buyer goes through to buy your crafted item, from browsing your web shop to opening the package at their door. You want the buying experience to be [...]
