Many people are scared to use PayPal for their craft website. It’s a shame, since PayPal is the easier way to sell online, not to mention one of the safest and less expensive. PayPal will allow you to take credit cards payments, so you can take advantage of those impulse purchases you would loose selling [...]
In the first part, we spoke about the buying experience from the buyer’s point of view. We went through all the steps from browsing your web site to the ordering itself. We are now going to speak of all that happens after the payment has been made. So, the fourth step, the wait for the [...]
I’m going to explain a concept used in sales that may help your craft business: the buying experience. What is the buying experience? It’s all the step your buyer goes through to buy your crafted item, from browsing your web shop to opening the package at their door. You want the buying experience to be [...]
