Improving the packages you send out
You just sold a fine crafted item. The last step is to package it so you can send it to your buyer. How can you get the most out of the package to improve your business and impress your customer?
First, the packaging itself is important. The size may vary, and you can use recycled packages, but it should always look clean and neat. Also, write the address by hand to add a nice personal touch, and add to the image of the small, one-person operation. It will be the first impression your buyer will have when they receive the package and part of their buying experience, so it’s worth paying attention to.
The product itself deserve a special attention. Depending on the craft type, you may want to put it in a plastic bag,wrap it in paper or tie it neatly with a ribbon. You may also want to attach a tag or a label to it. If it’s given out as a gift, for example, it may end up being good publicity for you.
You will also need to join the obligatory paperwork, including the invoice for the payment, and a copy of your business card and/or flier. A nice extra is to put a thank you note in the package. Few sellers does that, so it’ll be noticed and appreciated. The note may even be printed, but make sure you at least sign it by hand. It’s a good place to remind them again of your shop web address, and of care or use instructions for your product.
It’s not part of the packaging per se, but keep their mailing address somewhere safe so you can use it later. I don’t meant flooding their mailbox with junk mail at the first occasion, or being rude, but everybody likes receiving a Christmas card. It will do wonders to remind them about you during the busiest shopping season of the year, since few craft business do it. And being a crafter, you can even handcraft the crafts for a extra wow factor.
Happy craft selling,
Cindy
Suggested Reading:
500 Tips for Marketing Your CraftsProduct Description This is a collection of marketing tips by and for artists and craftspeople to help you sell what you make. If you want to make mo... Read More >
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