I am from nova scotia , Canada, a small community, tried a farmer’s market since the spring but only so many people go there and although some buy , it doesn’t make huge profit in my pocketbook.
Reading products descriptions on eBay or Etsy is always a bit sad. Some people can write great descriptions, but some always underestimate the worth of their business. The great strength of handcrafted item is that they are unique, and you should insist on that. « Oh, I’m only selling this blue scarf since I’m running [...]
Knowing your target marketing is important if you want to be successful selling your crafts. What is the target market? It’s the group of buyers you want to sell your products to. That group can be defined any way you wish : by age, lifestyle, habits and any other distinctive trait you may think of. [...]
How does a long tail apply to selling crafting stuff? The term « long tail » was first coined by Chris Anderson in Wired and was relative to the books and music markets. Simply put, it states that the total sales of products in low demand can exceed the total of the most popular products. [...]
You just sold a fine crafted item. The last step is to package it so you can send it to your buyer. How can you get the most out of the package to improve your business and impress your customer? First, the packaging itself is important. The size may vary, and you can use recycled [...]
In the first part, we spoke about the buying experience from the buyer’s point of view. We went through all the steps from browsing your web site to the ordering itself. We are now going to speak of all that happens after the payment has been made. So, the fourth step, the wait for the [...]
I’m going to explain a concept used in sales that may help your craft business: the buying experience. What is the buying experience? It’s all the step your buyer goes through to buy your crafted item, from browsing your web shop to opening the package at their door. You want the buying experience to be [...]
A business card is a great way to grow a craft business. Even if you only sell your crafts online, there are many uses for a business card. You can pass your card around to family and friends. They will most likely be your greatest fans and your first supporters, don’t forget them! You can [...]
