Turquoise And Green Wall Clock With Cute Animals by tammnoony
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The best marketing tool you have is yourself. If you create wearable art, you should always be decked out in some of your creations. I never leave the house unless I'm wearing some of my own jewelry or garments. If I get a compliment, I ask if the person if they'd like my business card with my website address. This is not too pushy and I have generated sales using this approach.
I found a great blog on the subject by Wendy Edsall-Kerwin: Wear Your Work or No One Else Will. She recently attended a annual meeting of a goldsmiths' guild where hardly anyone was wearing their own work and gives her opinion on the lack of self-promotion.
Self-Promoting Your Work - Just Good Business originally appeared on About.com Arts / Crafts Business on Sunday, December 27th, 2009 at 16:27:22.