I’m an avid reader, so I’ll be reviewing here all the craft books I read, along with anything else I think can be useful. I’ll be starting off this section with the first Homemade Money book by Barbara Brabec, Homemade Money: Starting Smart. It’s not 100% craft related, but contains a lot of great business [...]
Reading products descriptions on eBay or Etsy is always a bit sad. Some people can write great descriptions, but some always underestimate the worth of their business. The great strength of handcrafted item is that they are unique, and you should insist on that. « Oh, I’m only selling this blue scarf since I’m running [...]
Knowing your target marketing is important if you want to be successful selling your crafts. What is the target market? It’s the group of buyers you want to sell your products to. That group can be defined any way you wish : by age, lifestyle, habits and any other distinctive trait you may think of. [...]
You need pictures or images for your banner, website or business cards? Royalty-free image sites may be the solution for you if you don’t have the skills to take good photographs or can’t draw. The following sites will allow you to download pictures and images, for free or for a few dollars each : http://www.sxc.hu [...]
Many crafters underprice their work and charge less than they should for wonderful products. Raising your price may be the right thing to do, here are a few arguments in favor of it. Increase perception of quality : An item with a higher price point always equates better quality in a buyer’s mind. If the [...]
You have crafts all lined up to sell, but you don’t know how much money you should charge for them? Here are some of the most used formula to price crafts: Cost of supplies method : This is one of the easiest method, but it doesn’t account for time. It’s still a good method if [...]
Many people are scared to use PayPal for their craft website. It’s a shame, since PayPal is the easier way to sell online, not to mention one of the safest and less expensive. PayPal will allow you to take credit cards payments, so you can take advantage of those impulse purchases you would loose selling [...]
You wish to sell your crafts for money, but don’t like to make the same thing more than once or twice? Getting bored when trying to craft for profit, making the same thing over and over? You may have more success trying to sell craft patterns or kits instead. Here are a few points you [...]
How does a long tail apply to selling crafting stuff? The term « long tail » was first coined by Chris Anderson in Wired and was relative to the books and music markets. Simply put, it states that the total sales of products in low demand can exceed the total of the most popular products. [...]
