Craft for Food

I’m going to explain a concept used in sales that may help your craft business: the buying experience. What is the buying experience? It’s all the step your buyer goes through to buy your crafted item, from browsing your web shop to opening the package at their door. You want the buying experience to be as smooth as possible to get the most out of the traffic to your web store. Here are the various steps, and it is up to your to decide which ones needs some work.

A business card is a great way to grow a craft business. Even if you only sell your crafts online, there are many uses for a business card.

You can pass your card around to family and friends. They will most likely be your greatest fans and your first supporters, don’t forget them! You can also ask them if they are willing to carry extra cards to pass around. That can add up pretty fast, and you’ll soon see new buyers coming out from nowhere.

There are many good selling ventures, both on the internet and locally, so why should you own a website? Or you already own an Etsy shop, and wonder why you would need something else with less traffic?

First, a dot-com looks a lot more professional on a tag or on a business card. It shows that you are serious about your business and brings instant credibility. It’s hard to say the same about an Etsy store or a free blog or MySpace.